Marin & Murphy Law Firm

Danielle
Marin, M.B.A.

Chief Marketing & Operations Officer — Marin & Murphy Law Firm

CMO & COO · Since March 2020 25.57% ROI Increase — First Year 200% Operations Scale in 12 Months CVS Health · Virgin Pulse · 15+ Years

Danielle Marin serves as Chief Marketing and Operations Officer of Marin & Murphy Law Firm, bringing over 15 years of product management, operations strategy, and technology leadership built at two of the country's most sophisticated digital health organizations — CVS Health and Virgin Pulse. Since joining the firm in March 2020, she has scaled operations by 200% in a single year, grown the team from 3 to 10, delivered a 25.57% ROI increase by implementing HubSpot CRM, Dialpad, and Tableau, and built the in-house technology and analytics infrastructure the firm runs on today. Before the firm, she launched a $40M cloud SaaS platform at Virgin Pulse and directed CVS Health's MinuteClinic national patient visibility rollout. She holds an M.B.A. from Bryant University and a B.A. in Public Relations from the University of Rhode Island.

Danielle Marin — Chief Marketing & Operations Officer, Marin & Murphy Law Firm

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25.57% ROI Increase — Year One

200% Operations Scale in 12 Months

3→10 Team Growth Under Her Leadership

$40M SaaS Platform — Virgin Pulse

15+ Years of Experience

Chief Marketing & Operations Officer

The Operational Force Behind the Firm's Growth

Danielle Marin joined Marin & Murphy Law Firm in March 2020 as Chief Marketing and Operations Officer — brought in, as she typically is, during a transitional moment when the firm needed someone who could build systems from the ground up. Within her first year, she scaled operations by 200%, grew the team from 3 to 10, and delivered a 25.57% ROI increase by implementing HubSpot CRM, Dialpad telephony, and Tableau analytics — turning what had been an operationally lean criminal defense practice into a data-driven, high-accountability organization with real-time performance visibility across marketing, intake, and case management.

Her background before the firm is unusual for a law firm administrator: she spent the prior seven years in digital product management at two of Rhode Island's most sophisticated technology organizations. At Virgin Pulse, she directed the development and launch of a cloud-based Health Coaching SaaS platform that transitioned $40M in existing revenue onto a new proprietary system — meeting weekly with cross-functional stakeholders to align features to KPI achievement. At CVS Health, she spent five years as a Digital Product Manager for CVS Specialty and MinuteClinic, launching a national patient visibility system that integrated Epic, QuadraMed, and MinuteClinic.com to enable real-time wait tracking, virtual line holding, and appointment scheduling across the MinuteClinic national footprint.

She describes her approach as being brought in to build things — systems, accountability structures, teams, and the technology infrastructure that allows organizations to grow without breaking. At Marin & Murphy, the firm's 451 five-star Google reviews, five-office footprint, and 5.0 client satisfaction rating are not accidents. They are a direct product of the operational and client experience infrastructure she built and continues to manage.

Measurable Results

What She Actually Built

Law firm operations rarely come with this level of documented, quantifiable impact. These are Danielle's results — not job descriptions.

25.57%

ROI Increase at the Firm

Implemented Dialpad, HubSpot CRM, and Tableau to establish real-time KPIs — sales-to-close rates, closures, callback times, average case value — and partnered with attorneys and cross-functional teams to enable data-driven marketing, business strategy, and hiring decisions.

200%

Operations Scale in One Year

Scaled firm operations from 3 to 10 team members in under 12 months while eliminating external answering services and increasing ROI by 25%. Built in-house telephony, CRM automation, and KPI infrastructure from the ground up — motivating attorney leadership to embrace systems that accelerated client engagement and partner capacity.

$40M

Revenue Platform — Virgin Pulse

Directed and launched a cloud-based Health Coaching SaaS platform for Virgin Pulse that transitioned $40M in existing revenue onto a new proprietary system. Integrated member EHR data, implemented coach KPIs, and coordinated cross-functional stakeholder alignment for a platform serving millions of users globally.

$140M

Digital Investment — CVS Health

As Digital Strategist working directly with CVS Health's newly hired Chief Digital Officer, helped grow the digital initiative from a 15-person team to 140 associates and a $70M first-year investment to a $140M second-year commitment — one of the largest retail health digital transformations in the country at the time.

Weekly

Attorney KPI Review System

Designed and leads weekly individual and team KPI review meetings with attorneys — using real-time data to coach performance, reinforce strengths, and address gaps in conversion, case outcomes, and capacity. These sessions align individual attorney goals with firm objectives and directly inform strategic hiring and resource allocation.

National

MinuteClinic Patient Visibility

Launched a national patient visibility feature across MinuteClinic integrating Epic, QuadraMed, and MinuteClinic.com — enabling real-time wait time tracking, virtual line holding, and appointment scheduling at scale, reducing pharmacy and nursing workflow strain and improving patient experience KPIs across the national network.

Career History

15 Years Building Systems That Scale

Current
March 2020–Present
Marin & Murphy
Chief Marketing & Operations Officer Marin & Murphy Law Firm · Rhode Island · Remote
- Increased ROI by 25.57% by implementing Dialpad, HubSpot CRM, and Tableau to establish real-time KPIs tracking sales-to-close rates, closures, callback times, and average case value. Partnered with attorneys and cross-functional teams to drive adoption, enabling data-driven marketing investment, business strategy, and hiring decisions that improved revenue, intake efficiency, and scalability.
- Led weekly individual and team KPI review meetings with attorneys using real-time data to coach performance, reinforce strengths, and address gaps in conversion, case outcomes, and capacity — directly informing strategic hiring and resource allocation decisions supporting sustained growth.
- Scaled operations by 200% in one year, growing the team from 3 to 10 while eliminating external answering services and increasing ROI by 25%. Built in-house telephony, CRM automation, and KPI reporting infrastructure that accelerated client engagement and maximized partner capacity for long-term growth.
Prior
Oct 2018–Mar 2020
Virgin Pulse
Digital Product Lead — Health Coaching System Virgin Pulse (now Personify Health) · Providence, Rhode Island
- Directed and launched a cloud-based Health Coaching SaaS platform for clients and internal teams, integrated with a proprietary Virgin Pulse system and transitioning $40M in existing revenue. Met weekly with cross-functional stakeholders — including health coaches — to ensure features supported KPI achievement and operational needs.
- Implemented coach KPIs and integrated member EHR data to enable data-driven coaching and reduce chronic disease risk, including heart disease and diabetes.
Prior
Aug 2013–Oct 2018
CVS Health
Digital Product Manager — CVS Specialty & MinuteClinic CVS Health · Woonsocket, Rhode Island · Fortune 10
- Launched national patient visibility feature across MinuteClinic by integrating Epic, QuadraMed, and MinuteClinic.com — enabling real-time wait time tracking, virtual line holding, and appointment scheduling, reducing pharmacy and nursing workflow strain and improving patient experience KPIs.
- Led team to accelerate CVS Specialty patient enrollment by defining specs and integrating insurance, prescription benefit, and medication interfaces into website and app — collaborating with pharmacy and nursing teams to address onboarding pain points and support enrollment completion KPIs.
- Earlier role as Digital Strategist (Aug 2013–Aug 2015): worked directly with newly hired Chief Digital Officer to strategize the new digital initiative at CVS Health — growing from a 15-person team to 140 associates and scaling annual investment from $70M in year one to $140M in year two.

Tools, Certifications & Education

Expertise & Academic Background

Professional Certifications

Pragmatic Marketing Certified
Adobe Analytics Certified
HubSpot CRM & Marketing Automation
JIRA · ProductPlan · Trello · Asana
Canva · Capcut · Hootsuite · Buffer
Dialpad · Tableau · KPI Analytics

Core Competencies

Digital Product Management
Operations Strategy & Scaling
CRM Implementation & Automation
KPI Development & Performance Management
Marketing Strategy & Analytics
Team Development & Attorney Coaching

Master of Business Administration

Bryant University

M.B.A. · Graduate School of Business · Smithfield, Rhode Island
Bryant University is one of New England's leading business-focused universities, consistently ranked for business and finance education excellence.

Bachelor of Arts — Public Relations & Marketing

University of Rhode Island

B.A. in Public Relations · Kingston, Rhode Island
The communications and PR foundation that shapes her approach to the firm's brand, client messaging, and digital marketing strategy.